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Intellectual property

Trademark registration

Your business name and logo are assets. Registering your trademark secures the exclusive legal right to use them.

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At a glance

Registering a trademark gives its owner the exclusive right to use the name or mark in the registered classes, and the ability to take legal action against unauthorised use. Success depends on a careful clearance search, the right class selection and a correctly prepared application — which Karsan handles from start to certificate.

Why trademark registration matters

Until your brand is registered, someone else could register the same name and even stop you from using it. A registered trademark is protected by law and is also an asset that can be valued and transferred; it is required for some licences, for selling on online marketplaces and for granting agencies or franchises.

A registered trademark is usually valid for ten years and can be renewed.

Clearance searches and class selection

Goods and services are grouped into classes under the international Nice Classification, and a trademark is only protected in the classes it is registered for. Before filing, Karsan runs a trademark clearance search to check that no similar name or logo is registered in the same classes, so your application is not refused or opposed later.

Latin-script and combined trademarks

Registering a Latin-script or combined (Persian and Latin) mark usually requires a commercial card. If you plan to trade internationally or export, align your trademark plan with the commercial card from the start.

Trademark registration steps

  1. 1

    Search and assessment

    Checking similar names and logos and assessing registrability.

  2. 2

    Class selection

    Defining the protected goods and services for current and future activity.

  3. 3

    Filing the application

    Preparing and filing the application with the mark specimen and documents.

  4. 4

    Publication and oppositions

    Following publication and responding to any oppositions.

  5. 5

    Certificate

    Receiving the registration certificate and renewal reminders.

Frequently asked questions

Because of the examination and the opposition period, registration usually takes a few months. A careful search before filing minimises the risk of refusal or delay.

Yes. Both individuals and companies can register trademarks, but the documents relating to the activity (such as a licence or the company's registered activity) must match the selected classes.

A trademark can be a word, a figurative mark (logo) or a combination. A combined registration protects both elements and is usually the safer choice.

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